About Us

Our Mission

Bells of Steel’s mission is to help you get stronger, healthier and more muscles for your hard-earned dollars. We do this by providing real value to YOU, with intelligently designed fitness equipment that effectively allows you to get the most out of your investment, space, and training.

Our exceptional and knowledgeable customer service team will help you build your dream gym in the comfort of your home, as they’ve been doing with thousands of Americans like yourself since 2010.

Our industry-leading warranty and 30-day money-back guarantee will ensure you love your Bells of Steel equipment for decades to come.

Our Story

In 2010 I started Bells of Steel out of my necessity, I needed a simple push sled to follow a program from my favourite coach at the time, Joe Defranco. I didn’t have access to one, so I had one built. As my training progressed, I encountered more and more problems trying to access the equipment I needed to make myself the best possible athlete I could become. All the tools I needed to train with were:

1. Overpriced with astronomical shipping charges.
2. Reasonably priced, but it was clear, it was designed by people who don’t lift, or if they did lift, they probably did curls in the squat rack.
3. Simply not available at all.

So I found a manufacturer and started bringing in stuff for myself and my friends. I began selling kettlebells (hence the name Bells of Steel) out of the back of my ’91 Ford Festiva.

In the ten years since then, I’ve had the honour of serving over 4,000 customers from LA to NY,  Texas to Montana, from the humblest home gyms all the way up to international gym chains.

In 2018 after 8 years of being in Canada, I decided to open up an American location after having a record number of orders from stateside in 2017. I’ve teamed up with an industry-leading fulfillment center in Indianapolis and set up a showroom inside West Indy Barbell in order to serve US customers with faster shipments and lower prices.

I look forward to serving you too and fuelling your gainz for years to come.

Kaevon Khoozani President/Founder

Kaevon Khoozani President/Founder