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Indianapolis Fitness Equipment Store

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The Best Fitness Equipment In Indianapolis

Get $50 off your first purchase at our Indianapolis Showroom

Bells of Steel is on a mission to help you get stronger, healthier and more muscles for your hard-earned dollars. We do this by providing real value to YOU, with intelligently designed best bang for your buck fitness equipment.

Maxime Boudreault
Canadian Professional Strongman
Amanda Saccomano
WWE Superstar
Trusted By The Pros

Fitness experts around the world are buying from this local Indianapolis company

We are proud to partner with professional athletes and fitness experts around the world. From body slammers and tire flippers to coaches and fitness YouTubers, we are trusted by champions to deliver high quality products. 

Our Products

From power racks to bands, we have everything you need to outfit your home gym — exactly the way you want.

Why Our Customers Love Us

“Was very pleased with the customer service and fast shipping. Also, the personalized email from the owner thanking me for my purchase was a nice touch that I appreciated from a local company.”
Jarrett Johnson
“Was very pleased with the customer service and fast shipping. Also, the personalized email from the owner thanking me for my purchase was a nice touch that I appreciated from a local company.”
Andrew Blair
“Excellent Specialty Barbell at a reasonable cost. Like the Knurled handles & angled grips. Strongly recommended. This was my 1st online purchase from BOS & very happy with their customer service & product.”
Sriram Swaminathan
Jarrett Johnson
Jarrett Johnson
Read More
“Was very pleased with the customer service and fast shipping. Also, the personalized email from the owner thanking me for my purchase was a nice touch that I appreciated from a local company.”
Andrew Blair
Andrew Blair
Read More
“Awesome value and amazing equipment. All my interactions with the staff and owner have always been positive. I would recommend this brand to anyone looking for quality equipment without the price you see other brands at”
Sriram Swaminathan
Sriram Swaminathan
Read More
“Excellent Specialty Barbell at a reasonable cost. Like the Knurled handles & angled grips. Strongly recommended. This was my 1st online purchase from BOS & very happy with their customer service & product.”

Get $50 off your first purchase at our Indianapolis Showroom

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Our Services

We are pleased to provide local pick up to surrounding areas, a 30 day money back guarantee and much more.

Save With Local Pick Up

Local Expert Advice

Money Back Guarantee

Free Shipping

Our Showroom

Stop by our Indianapolis Showroom to see and test out all of our latest products. Get expert advice on the best equipment to maximize your space and achieve your fitness goals.

Our sales staff aren’t paid commission, so there’s ZERO pressure for you to buy while shopping. And when a recommendation is made, you know that there’s no hidden commission incentive motivating it — just that warm & fuzzy feeling we get from helping a fellow fitness enthusiast 🤗

Our Story

Meet Bells of Steel

Bells Of Steel was founded in Calgary in 2010 by Kaevon Khoozani, a rugby/weightlifting/strongman athlete.

In 2019 B.o.S. expanded to the US and picked indy as the spot to setup and serve Americans, and randomly DM’d me (Andrew) on instagram to help establish the company. 

A lifelong hoosier running my own successful strength and conditioning gym (West Indy Barbell) I was up for the challenge

Then the pandemic in 2020 took the company on a whirlwind of wins and challenges, with sales and demand skyrocketing. Our small team of 7 survived the tsunami and set our sights on riding this amazing wave by providing amazing value fitness equipment.

By March 2022, our team had grown to over 50 employees and what started as a small section of my gym, turned into our full blown warehouse/showroom and full gym in Indianapolis. So come on down and say hello and pick yourself up your new favorite gym toy.

Where to find us:

We love hearing from you! Email, phone or come by our indianapolis showroom to have all your questions answered.

     FREE SHIPPING

     TRUSTED SINCE 2010

     EXCELLENT WARRANTY

   FREE SHIPPING
   TRUSTED SINCE 2010
   EXCELLENT WARRANTY