The Best Fitness Equipment In Indianapolis
Bells of Steel is on a mission to help you get stronger, healthier and more muscles for your hard-earned dollars. We do this by providing real value to YOU, with intelligently designed best bang for your buck fitness equipment.
Canadian Professional Strongman
Fitness experts around the world are buying from this local Indianapolis company
We are proud to partner with professional athletes and fitness experts around the world. From body slammers and tire flippers to coaches and fitness YouTubers, we are trusted by champions to deliver high quality products.
Why Our Customers Love Us
Get $50 off your first purchase at our Indianapolis Showroom
We are pleased to provide local pick up to surrounding areas, a 30 day money back guarantee and much more.
Stop by our Indianapolis Showroom to see and test out all of our latest products. Get expert advice on the best equipment to maximize your space and achieve your fitness goals.
Our sales staff aren’t paid commission, so there’s ZERO pressure for you to buy while shopping. And when a recommendation is made, you know that there’s no hidden commission incentive motivating it — just that warm & fuzzy feeling we get from helping a fellow fitness enthusiast 🤗
Meet Bells of Steel
Bells Of Steel was founded in Calgary in 2010 by Kaevon Khoozani, a rugby/weightlifting/strongman athlete.
In 2019 B.o.S. expanded to the US and picked indy as the spot to setup and serve Americans, and randomly DM’d me (Andrew) on instagram to help establish the company.
A lifelong hoosier running my own successful strength and conditioning gym (West Indy Barbell) I was up for the challenge
Then the pandemic in 2020 took the company on a whirlwind of wins and challenges, with sales and demand skyrocketing. Our small team of 7 survived the tsunami and set our sights on riding this amazing wave by providing amazing value fitness equipment.
By March 2022, our team had grown to over 50 employees and what started as a small section of my gym, turned into our full blown warehouse/showroom and full gym in Indianapolis. So come on down and say hello and pick yourself up your new favorite gym toy.