We help you build the garage gym of your dreams, at an unbeatable price.

In 2010 I started Bells of Steel out of my necessity, I needed a simple push sled to follow a program from my favourite coach at the time, Joe Defranco. I didn’t have access to one, so I had one built. As my training progressed, I encountered more and more problems trying to access the equipment I needed to make myself the best possible athlete I could become. All the tools I needed to train with were:

1. Overpriced with astronomical shipping charges.
2. Reasonably priced, but it was clear, it was designed by people who don’t lift, or if they did lift, they probably did curls in the squat rack.
3. Simply not available at all.

So I found a manufacturer and started bringing in stuff for myself and my friends. I began selling kettlebells (hence the name Bells of Steel) out of the back of my ’91 Ford Festiva.

In the nine years since then, I’ve had the honour of serving over 4,000 customers from LA to NY,  Texas to Montana, from the humblest home gyms all the way up to international gym chains.

In 2018 after 8 years of being in Canada, I decided to open up an American location after having a record number of orders from stateside in 2017. I’ve teamed up with an industry leading fulfillment center in Indianapolis and setup a showroom inside West Indy Barbell in order to serve US customers with faster shipments and lower prices.

I look forward to serving you too and fuelling your gainz for years to come.

Bells of Steel and West Indy Barbell

Kaevon Khoozani President/Founder